Short answer: niacin converts to NAD, a coenzyme over 400 enzymes depend on for turning food into usable energy — genuine niacin shortfall causes real cognitive symptoms, though outright deficiency is rare with an adequate diet.
What NAD actually does
NAD (nicotinamide adenine dinucleotide) is a coenzyme central to how cells convert food into usable energy. Hundreds of enzymes across the body rely on it for basic metabolic function.
Why niacin has an established Daily Value
Unlike some of the other actives in this formula, niacin has a well-established, government-recognized Daily Value — reflecting a solid, longstanding evidence base for its role in human health.
The trade-off: flushing
Niacin is also the most likely source of the mild flushing some people report with this formula — a known, generally harmless side effect tied directly to its blood-vessel-dilating action.
See niacin's role in MemoHoney's formula
Named plainly, alongside five other actives.
Read the Ingredients